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Promote your article

Image; Online content distribution

We are committed to promoting and increasing the visibility of your article and would like to work with you to promote your paper to potential readers.

... In the Promote Your Article category, I took the suggestion to add the information to my email signature."

Listed below are some simple and effective methods to promote your paper to reach the widest and most appropriate audiences.

  • Author eprints: Author eprints allow you as an author to quickly and easily give anyone free online access to your article. You can do this by sharing a unique eprint link which will give your friends and contacts free access to read and download your published article without them having to register or even sign in.
    To share your eprints simply sign in and go to the Authored Works area and copy the eprint link. You can then paste this eprint link into an email, add it to your blog or website, or post it to your social media profiles to begin sharing free access to your article.
    You have 50 eprints to share, which gives up to 50 people the chance to read and download a copy of your article. The link will continue to work after the free access allowance has been used up by directing people to the article's abstract page. As the author, you will of course always have free access to your article via My authored works For further information please visit our eprints help guide.
  • Email signature: use your email signature to tell people about your article. If you would like to include a free banner like the sample below, then please fill out the banner request form.

    Example email signature banner

  • Reading lists: add your article, or the journal, to your students' reading lists as essential reading.
  • Webpage links: If you have a profile page on your institution's website, a personal webpage or sites for any projects you are involved with, please include a link to your article on Taylor & Francis Online. The more links there are to your article, from a range of websites, the higher it will appear on search engine results.
  • Twitter and Facebook: authors are increasingly promoting their content via Twitter and Facebook so it can be picked up by other researchers and practitioners. Place an announcement on your Twitter or Facebook page highlighting the publication of your article with a link to direct people to the version of record on Taylor & Francis Online.
  • LinkedIn: If you have created a LinkedIn profile that summarizes your professional expertise and accomplishments, why not include a mention of your articles?
  • Join academic social networking sites: academics, researchers, and practitioners are increasingly using social communities such as, where you can also post details of your publications.
  • CiteULike: you could add your article to your personal CiteULike library to share with others, which helps them discover literature which is relevant to their field. You can help with this process just by using CiteULike and through the invite a friend feature.
  • Discussion lists: post a short message to any discussion lists you are a member of, letting people know that the journal's latest issue, which includes your article, is now available. The easiest way to do this is to register for the table of contents alert for the journal so you can forward the email once you have received it. When browsing our content, at the top of the page (under the journal cover image) you can click on the Alert Me button.
  • Blogs: if you blog, don't forget to inform other users about your article.
  • Library recommendation: check your institution has a subscription to the journal. If not, recommend it for the next subscription year.
  • ORCID: Register for a unique ORCID author identifier and add details of the article to your profile.
  • Video abstract: Consider producing a short video or audio recording in which you briefly outline the scope of your paper. Let us know if you do produce a video, so that we can help you to promote it.

Book authors: if you have written a book that Routledge has published, you may be interested in how your book is promoted so that it reaches its intended audience, and how you will be supported as an advocate for your book.

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